Our Story
In a very far city, where tradition meets innovation, FELENA was born.
It all started with a dream - a dream to create something truly special, something that would transcend trends and stand the test of time. Our founder, Fateme, was inspired by the rich tradition of artisan craftsmanship passed down through generations in her family. With a deep respect for these time-honored techniques and a passion for design, she set out to create something extraordinary.
Drawing inspiration from the vibrant colors, textures, and rhythms of her surroundings, Fateme began crafting beautiful handmade bags in her small workshop. Each bag was more than just an accessory; it was a work of art, a labor of love, and a testament to the power of craftsmanship.
As word spread about Fateme's exquisite designs, so did her vision. What started as a one-woman show soon blossomed into a thriving community of artisans, designers, and dreamers. Together with her husband Vahid, they created a brand that celebrates the beauty of handmade craftsmanship while embracing the modern world. And they named it Felena, cause it was a newborn identity as well as their daughter Elena.
Today, FELENA is more than just a brand; it's a movement. A movement to celebrate tradition, to empower artisans, and to inspire the world with the beauty of handmade craftsmanship. Each FELENA product is a story waiting to be told, a journey waiting to be shared, and a piece of art waiting to be cherished.
Join us on our journey as we continue to create, innovate, and inspire. Welcome to the world of FELENA, where tradition meets innovation, and where every stitch tells a story.